A recent GEM Partners survey reveals the top brands in Japan across seven media platforms, with Pokémon securing the number one spot, achieving a remarkable reach score of 65,578 points.

This reach score is a proprietary metric calculated from the daily interactions with brand content across apps, games, music, videos, and manga. The data is based on a monthly survey of 100,000 Japanese individuals aged 15 to 69.

Pokémon's dominance stems largely from its App Games category performance, scoring 50,546 points (80% of its total score). The continued success of Pokémon GO and the launch of DeNA's Pokémon Trading Card Game Pocket significantly contributed to this achievement. Additional points were garnered from Home Video (11,619 points) and Video (2,728 points) categories. Strategic collaborations, such as the Mister Donut partnership, and the escalating popularity of collectible card games further boosted Pokémon's reach.

The Pokémon Company's 2024 financial report underscores this success, reporting sales of 297.58 billion yen and a gross profit of 152.23 billion yen. These figures solidify Pokémon's position as a leading and rapidly expanding brand in Japan.

The Pokémon franchise encompasses a diverse range of media, including video games, animated shows and films, trading card games, and other related products. The Pokémon Company, established in 1998, manages the brand's operations, a joint venture between Nintendo, Game Freak, and Creatures.