Pokémon Reign Supreme: Japan's Top Entertainment Brand in 2024
A recent GEM Partners survey reveals the top brands in Japan across seven media platforms, with Pokémon securing the number one spot, achieving a remarkable reach score of 65,578 points.
This reach score is a proprietary metric calculated from the daily interactions with brand content across apps, games, music, videos, and manga. The data is based on a monthly survey of 100,000 Japanese individuals aged 15 to 69.
Pokémon's dominance stems largely from its App Games category performance, scoring 50,546 points (80% of its total score). The continued success of Pokémon GO and the launch of DeNA's Pokémon Trading Card Game Pocket significantly contributed to this achievement. Additional points were garnered from Home Video (11,619 points) and Video (2,728 points) categories. Strategic collaborations, such as the Mister Donut partnership, and the escalating popularity of collectible card games further boosted Pokémon's reach.
The Pokémon Company's 2024 financial report underscores this success, reporting sales of 297.58 billion yen and a gross profit of 152.23 billion yen. These figures solidify Pokémon's position as a leading and rapidly expanding brand in Japan.
The Pokémon franchise encompasses a diverse range of media, including video games, animated shows and films, trading card games, and other related products. The Pokémon Company, established in 1998, manages the brand's operations, a joint venture between Nintendo, Game Freak, and Creatures.
-
Honor of Kings · CloudStep into the arena and immerse yourself in the ultimate competitive mobile MOBA experience with Honor of Kings · Cloud! Team up with friends, select from an array of unique heroes each boasting incredible skills, and dive into intense teamfights to secure victory. As you navigate the battlefield wi -
Memory SoundDive into the vibrant world of memory training with our Memory Sound game app! Engage your senses as you test your memory with an array of colors, sounds, and music. Unleash your inner musician by playing and creating your own tunes, enhancing your musical skills while sharpening your memory. Challe -
LaysixExperience the exhilarating world of Laysix, a captivating app that seamlessly blends the thrill of playing cards with the charm of color chips, offering a safe, virtual casino experience without the need for real money. Upon installation, users are welcomed with a generous gift of 5000 free virtual -
Heroes of might and magic 3Dive into the thrilling world of PVP battles with the iconic heroes from Heroes of Might and Magic 3. This game is dedicated entirely to player versus player combat, stripping away the traditional adventure maps to focus solely on tactical showdowns. Here, every player starts on an even playing fiel -
A clever nameEmbark on a magical and thrilling adventure with a young man, his sister, and a curious tiny fairy in the A Clever Name app. The young lady enlists the help of two individuals to plan an unforgettable vacation filled with mystery and discovery. As the main character explores the enchanting world aro -
Pocong HunterEmbark on a spine-tingling ghost-hunting adventure with Pocong Hunter, where your mission is to rescue kidnapped villagers from the sinister grasp of an evil ghost troop. As the courageous young hero, you are the villagers' last hope. Traverse through eerie, trap-laden caves, confront and vanquish a
