Demi Lovato Headlines PlanetPlay's Make Green Tuesday Moves Initiative

Pop star and actress Demi Lovato is partnering with PlanetPlay for their latest Make Green Tuesday Moves (MGTM) campaign, a series of initiatives supporting environmental causes. This collaboration will see Lovato featured prominently in several popular mobile games.

Lovato's involvement extends beyond simple endorsements. She will appear in a range of titles, including Subway Surfers, Peridot, Avakin Life, and Top Drives, among others. Players can collect Lovato-themed avatars, with all proceeds benefiting environmental projects.

PlanetPlay's commitment to environmental sustainability is noteworthy. Past MGTM campaigns have featured celebrities like David Hasselhoff and J Balvin, but this collaboration with Lovato promises significant reach due to her broad appeal and the diverse selection of participating games. This widespread participation increases the potential impact on environmental initiatives.

This initiative offers a triple win: it supports environmental causes, provides fans with a unique opportunity to engage with Lovato within their favorite games, and offers game developers a chance to contribute to a worthy cause.

For a comprehensive list of top mobile games in 2024, check out our recommended titles.