Zenless Zone Zero Revenue Surges with Miyabi's Arrival
HoYoverse's mobile hit, Zenless Zone Zero, continues its impressive market performance. The recent version 1.4 update, titled "And the Starfall Came," achieved a record-breaking $8.6 million in daily mobile player spending, surpassing even its launch day revenue in July 2024.
AppMagic data reveals Zenless Zone Zero's total mobile revenue has already exceeded $265 million. Update 1.4's success is attributed to the introduction of new characters like Hoshimi Miyabi and Asaba Harumasa, alongside enhanced gameplay mechanics, new environments, and game modes, all stimulating increased player spending.
The free availability of Harumasa, coupled with a focused promotional banner featuring Hoshimi Miyabi, significantly contributed to this revenue surge.
Remarkably, the 1.4 update sustained player engagement far beyond typical post-update trends. Unlike the usual decline in spending a week after an update, Zenless Zone Zero maintained daily revenue above $1 million for over 11 consecutive days, and even exceeded $500,000 after two weeks.
While highly successful, Zenless Zone Zero's revenue still lags behind HoYoverse's flagship titles, Genshin Impact and Honkai: Star Rail.
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