WoW Subscription Price Hiked in Specific Region
World of Warcraft Price Hikes for Australian and New Zealand Players
Effective February 7th, Blizzard Entertainment will implement price increases for all World of Warcraft in-game transactions in Australia and New Zealand. This adjustment, attributed to global and regional market fluctuations, affects various services including subscriptions and in-game purchases.
Players with active recurring subscriptions as of February 6th will retain their current rates for a grace period of up to six months. This isn't the first price alteration for WoW; Blizzard has historically adjusted prices in various countries to reflect economic shifts. However, the US monthly subscription price has remained unchanged at $14.99 since 2004.
The price increases for Australia and New Zealand are as follows:
New World of Warcraft Service Prices (AUD/NZD) Starting February 7th:
| Service | Australian Dollar (AUD) | New Zealand Dollar (NZD) |
|---|---|---|
| 12-Month Recurring Subscription | $249.00 | $280.68 |
| 6-Month Recurring Subscription | $124.50 | $140.34 |
| 3-Month Recurring Subscription | $67.05 | $75.57 |
| 1-Month Recurring Subscription | $23.95 | $26.99 |
| WoW Token | $32.00 | $36.00 |
| Blizzard Balance | $24.00 | $27.00 |
| Name Change | $16.00 | $18.00 |
| Race Change | $40.00 | $45.00 |
| Character Transfer | $40.00 | $45.00 |
| Faction Change | $48.00 | $54.00 |
| Pets | $16.00 | $18.00 |
| Mounts | $40.00 | $45.00 |
| Guild Transfer & Faction Change | $56.00 | $63.00 |
| Guild Name Change | $32.00 | $36.00 |
| Character Boost | $96.00 | $108.00 |
While the current USD to AUD conversion rate suggests a minor USD discount, the fluctuating exchange rates have prompted mixed reactions from players. Some view this as aligning prices with the US market, while others criticize the short notice and the increase itself. Blizzard emphasizes that the decision wasn't taken lightly and acknowledges player feedback in its pricing strategies. The long-term impact of these changes remains to be seen.
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