It's been quite some time since our last discussion on Ubisoft, and now, with the upcoming release of Assassin's Creed Shadows next Thursday, the stakes are high. The success of this game could significantly influence the future trajectory of the entire company.

Today, Ubisoft's official channel unveiled a new video dedicated to Assassin's Creed Shadows. While one might assume it's the launch trailer, it's actually labeled as a TV commercial, sparking some curiosity. The video itself isn't the issue—it's sleek, cinematic, and visually striking. However, Ubisoft's choice to promote the game primarily through traditional media, and then uploading this TV ad to their YouTube channel, raises some eyebrows. While there's nothing inherently wrong with this approach, it might not be the most effective strategy for generating excitement around the release.

Let's set aside the speculation for now. The video effectively highlights the distinct gameplay and combat styles of the two main protagonists. The depiction of Japan is breathtaking, but it's important to remember that you can't fully assess a game based on a one-minute cinematic. We'll have to wait until the release to get the full picture.