Investing in a TV is a significant decision, given its central role in your home entertainment setup. Opting for a budget model might seem tempting, but it often leads to compromised picture quality and a shorter lifespan. Instead, smart shoppers look for ways to snag premium TVs that meet their gaming and streaming needs without breaking the bank. Fortunately, TV deals are available throughout the year, making it possible to find substantial discounts on top models if you time your purchase right.

Everyone knows about the massive discounts during Black Friday and Cyber Monday, which typically offer the steepest price cuts. However, savvy buyers can also find excellent deals on the best gaming TVs and quality 4K TVs at other times of the year.

In the lead-up to the Super Bowl, known as the biggest TV-watching event annually, retailers often roll out enticing discounts. Additionally, with manufacturers launching new models in the spring, this period becomes an ideal time to snag deals on last year's models. Keep an eye out for upcoming sales events, such as holiday weekends and Amazon Prime Day, which also promise significant savings.

Black Friday and Cyber Monday

What started as a major shopping day following Thanksgiving has now evolved into a weeks-long event in November, featuring deep discounts on a wide range of products. TVs are no exception, with some of the year's best deals available during this time. You'll find great bargains on both budget-friendly options ideal for secondary rooms and high-end, newer models that were released earlier in the year.

Originally focused on in-store shopping, Black Friday has evolved, but some of the best deals still require you to be in the store early. However, Cyber Monday caters to online shoppers, offering similar deals through e-commerce giants like Amazon and other retailers such as Best Buy and Walmart.

Before the Super Bowl

Following the holiday rush, the Super Bowl brings another peak season for TV sales. Retailers replenish their stock in mid-January to early February, leading to substantial discounts on TVs, especially larger screens. Older models see the biggest price drops, but you can also find deals on newer TVs. Currently, Samsung OLED TVs are already on sale in anticipation of the Super Bowl.

Early January also marks the Consumer Electronics Show (CES), where manufacturers unveil their latest models. This event often prompts retailers to clear out last year's stock to make room for new arrivals in the spring.

Springtime

Spring is a key time for TV releases, with brands like Samsung, LG, Sony, and TCL launching their new models from March through Memorial Day weekend. This period is perfect for finding discounts on the previous year's models as retailers make space for the new inventory. The changes between models are often minor, so opting for last year's version won't mean missing out on significant features.

Amazon Prime Day

Originally exclusive to Amazon Prime members, Prime Day has expanded to include other retailers offering competitive deals. Held in mid-July, Prime Day features deep discounts on TVs, similar to those seen during Black Friday and Cyber Monday. However, the best deals are typically on older models. Keep an eye on the sales as they can change rapidly over the event's duration.

Holiday Weekends

For those unable to wait for major sales events, holiday weekends like President's Day, Memorial Day, Fourth of July, and Labor Day offer opportunities for discounts. While the savings might not be as substantial, and the selection could be more limited, you can still find decent deals. Currently, the President's Day sales, especially at Best Buy, are providing attractive discounts until February 17.

TV Release Cycles Matter

Understanding TV release cycles can help you secure the best deals. Manufacturers unveil new models at CES in January, with releases starting around March. This is when you'll see the deepest discounts on last year's models. New model prices tend to drop in the fall, with the best deals available during Black Friday and Cyber Monday.

TV Brands With New Products

Samsung

Samsung's focus on higher-end TVs means fewer budget options, but their 2025 lineup promises minor upgrades with improved brightness, enhanced mini-LED and Quantum Dot (QD-OLED) backlighting, and better gaming features.

LG

LG's 2025 OLED evo TVs boast AI enhancements for personalization and an upgraded "Brightness Booster Ultimate" technology. The new G5 model offers a 4K 165Hz variable refresh rate, ideal for reducing lag and frame stuttering in gaming.

Hisense

Hisense's 2025 lineup includes ULED models with a 144Hz refresh rate for improved gaming. Their 136" MicroLED TV is a standout, using mini-LED technology to overcome traditional backlight limitations.

Vizio

In 2024, Vizio made minor improvements to its TVs, focusing on LED performance and removing the top-line P-series. The mid-range M-series and budget-friendly V-series remain, with the D-series offering affordable 1080p options.

TCL

TCL introduced significant changes in 2024, launching Q- and S-series TVs, with the TCL QM8 as the flagship. At CES 2025, they unveiled the entry-level Mini LED QM6K, available in 65", 75", and 85" sizes, with smaller options coming later.

Roku

Roku expanded into TVs in 2024, offering 11 models ranging from 24 to 75 inches, focusing on streaming. The Roku Plus models come with the Voice Remote Pro, while the Roku Select models feature a basic Roku Voice Remote. Roku TVs provide access to the Roku Channel without needing a separate streaming device.

Top Budget TVs You Can Buy Now

If you're ready to purchase, here are some of the best budget TVs available in 2025:

Hisense 65U6N

This TV offers accurate colors, solid contrast, and numerous features at a surprisingly low price. See it at Amazon.

TCL 55Q750G

A stunning QLED TV with impressive contrast and brightness, capable of reaching 144Hz in 4K with VRR enabled, all at an affordable price. See it at Amazon.

Hisense 50U6HF

An ultra-affordable option with Amazon Fire TV OS for easy streaming and smart home integration. See it at Amazon.