Toybox Unlocked: Mattel's Top Toys Unite for the First Time
If you're a millennial or even older, the name Mattel likely evokes fond memories of countless toys, from tabletop games to action figures. Mattel's latest mobile venture, Mattel Match: Toybox Unlocked, promises to bring a wave of nostalgia with its match-three puzzle gameplay featuring iconic brands like Barbie, Hot Wheels, Uno, and Masters of the Universe.
In Mattel Match: Toybox Unlocked, players will pair up trios of toys to progress through a captivating toybox adventure. The game is designed to unlock new items as you play, each one likely to stir memories and emotions for older players. Nostalgia is a powerful tool, and Mattel is leveraging it well with this release.
Put your toys awayDeveloped in partnership with Uken, Mattel Match: Toybox Unlocked is set to launch in a soft release in the Philippines and Canada, with plans for a broader rollout throughout 2025 and a full release by year's end.
While Mattel's brands may seem quaint compared to today's heavyweights, they include enduring favorites like Barbie. Although the game boasts numerous features and comes from a reputable developer like Uken, its reliance on nostalgia might not attract players unfamiliar with Mattel's legacy.
The puzzle genre is fiercely competitive, with numerous top-tier games available. For a glimpse at the competition, check out our list of the top 25 best puzzle games on iOS and Android.
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