Home > News > "Thunderbolts* Nears $280M, Marvel's New Avengers Marketing Continues"

"Thunderbolts* Nears $280M, Marvel's New Avengers Marketing Continues"

Jun 21,25(9 months ago)

*Thunderbolts\** is showing impressive box office resilience for an MCU film, now grossing $272.2 million globally after two weekends in theaters. The Florence Pugh-led action movie added $33.1 million domestically and $34 million internationally, maintaining its position at the top of the box office charts. This marks a 44% drop from its opening weekend—a stronger second-week performance compared to *Guardians of the Galaxy Vol. 2* (-52%), *Captain America: Brave New World* (-54%), and *Ant-Man and the Wasp: Quantumania* (-54%). So far, *Thunderbolts\** has earned an estimated $128.5 million in the U.S. and $143.7 million overseas.

Marvel amplified its promotional strategy last week, even rebranding the film officially as *New Avengers*. The marketing extended into real-world narrative tactics, highlighting the on-screen tension between Sam Wilson’s Avengers and the Thunderbolts team. This strategic move appears aimed at sustaining public interest ahead of the pivotal Phase 6 debut, *The Fantastic Four: First Steps*, set for release this July.

According to *Variety*, Disney invested $180 million in production costs and an additional $100 million in marketing for *Thunderbolts\**, meaning the film must continue performing strongly worldwide to achieve theatrical profitability. During a recent earnings call, Disney CEO Bob Iger praised *Thunderbolts\** as “the first and best example” of Marvel’s renewed focus on prioritizing quality over quantity in its cinematic output.

Did you like the Thunderbolts movie? Thunderbolts Movie Poll

The film launched with a solid $76 million domestically, which is slightly above *Eternals* ($71 million) and *Ant-Man and the Wasp* ($75 million), though below most other MCU openings. While not a blockbuster-level start, positive audience and critic reception could help extend its theater run. IGN’s Thunderbolts\* review awarded the film a 7/10, noting: “Thunderbolts\* has, like its sort-of-not-really antagonist, both a dark half and a light half. But only one of them is actually pretty great (hint: it’s the one that involves plumbing the depths of the characters’ worst memories).”

Disney is hoping this critical momentum can help *Thunderbolts\** avoid the steep decline seen by *Captain America: Brave New World* and signal a turnaround for the MCU's theatrical performance following several underwhelming releases. Looking ahead, 2026 will feature major titles including *Avengers: Doomsday* (May 1, 2026) and *Spider-Man: Brand New Day* (July 31, 2026), followed by *Avengers: Secret Wars* on May 7, 2027.

Elsewhere at the global box office, *Sinners* has reached $283.3 million, while *A Minecraft Movie* continues its strong run at $909.6 million after six weekends in theaters.

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