High Demand for Pokémon TCG's Prismatic Evolutions Prompts Reprints

The Pokémon Company is addressing a significant shortage of its latest Pokémon Trading Card Game (TCG) expansion, Scarlet & Violet—Prismatic Evolutions, due to unexpectedly high consumer demand. This shortage, first reported by PokeBeach on January 4th, 2025, and subsequently confirmed by IGN on January 16th, 2025, has left many local US stores with severely limited stock.

A Pokémon Company spokesperson acknowledged the issue, stating that they are working at maximum capacity to increase production and replenish stock as quickly as possible. The company understands the frustration this is causing fans.

The unexpectedly high demand created a supply chain challenge. Distributors limited supplies to smaller retailers by 10-15%, prioritizing larger chains like GameStop and Target. This resulted in significant stock shortages for independent Pokémon TCG stores. Deguire, owner of Player 1 Services in Maryland, noted that even stores not typically carrying Pokémon TCG products were placing orders, exacerbating the problem.

The scarcity has already led to inflated prices on the secondary market. The Elite Trainer Box, for example, is selling for $127, significantly above its $55 retail price. However, it's anticipated that increased production will eventually stabilize prices.

Initially announced on November 1st, 2024, with a release date of January 17th, 2025, Prismatic Evolutions features Tera Pokémon ex, new special illustration rare cards, and reprints of popular cards with new artwork. Additional products, including a Surprise Box, Mini Tin, Booster Bundle, and Pouch Special Collection, are scheduled for release throughout early 2025.

A digital version of the set launched on January 16th, 2025, on Pokémon TCG Live for iOS, Android, macOS, and Windows, offering players a chance to experience the new cards before physical copies become widely available.