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Netflix: Over 50% Subscribers View Anime

Nov 21,25(10 months ago)

Netflix stole the spotlight at Anime Expo 2025 with major announcements, revealing an unexpected statistic - anime content reaches over 50% of its global subscriber base.

The streaming giant disclosed these findings during their Anime Expo showcase, alongside previews for highly anticipated series like Cyberpunk: Edgerunners 2, Sakamoto Days, and Dan Da Dan. While specifics weren't provided, the "more than half of members watching anime" metric demonstrates remarkable engagement for the genre.

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Though Netflix's current subscriber figures aren't public, we know it surpassed 300 million accounts during January's pricing adjustments. This suggests approximately 150 million users regularly enjoy Netflix's anime catalog, affirming their growing investment in Japanese animation.

These findings align with Dentsu's international study covering 8,600 consumers across 10 markets. Their research showed 48% of Netflix subscribers engage with anime content, significantly outpacing competitors Disney+ (32%) and Amazon Prime Video (29%). Notably, 63% of Netflix's U.S. audience watches anime weekly.

The platform's decade-long commitment to anime has yielded standout successes including video game adaptations like Castlevania and Cyberpunk: Edgerunners. Original productions such as Beastars and Devilman Crybaby have further diversified its animation portfolio.

Netflix reaffirmed its anime commitment at Anime Expo 2025, announcing weekly Dan Da Dan Season 2 releases alongside upcoming Leviathan and Sakamoto Days content. Fans can anticipate Record of Ragnarok episodes this December, building toward major 2026 releases including Beastars Final Season Part 2.

For complete Anime Expo 2025 coverage, explore our Crunchyroll panel recap or discover the greatest shonen anime series of all time.

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