Krafton's latest release, inZOI, has taken the gaming world by storm, selling an impressive 1 million copies within just one week of its launch. This marks the fastest sales milestone for any game published by the South Korean gaming giant. Launched on PC via Steam in Early Access on March 28, inZOI quickly made headlines, not just for its rapid sales but also for an unexpected in-game feature that allowed players to harm children, which Krafton promptly addressed and patched as an "unintended bug."

Despite this early controversy, inZOI has garnered a 'very positive' user review rating on Steam and achieved a peak of 175,000 concurrent viewers on Twitch, securing the third spot in the Games category. The game soared to the top of Steam’s Global Top Sellers List by sales revenue merely 40 minutes after its release, demonstrating its immediate appeal and popularity among gamers.

The in-game user-generated content (UGC) platform, Canvas, also saw significant engagement, with over 1.2 million participants on launch day and more than 470,000 pieces of content uploaded. This level of user interaction underscores the community's enthusiasm and creativity within the inZOI universe.

IGN's Early Access review of inZOI awarded it a 6/10, noting that while the game is visually striking and ambitious, it lacks the depth needed at its Early Access stage. Krafton attributes the game's success to its pre-launch promotional efforts and ongoing communication with the community, which have helped build trust and momentum. The global showcase and demo build were particularly effective in generating high interest.

CEO CH Kim expressed gratitude and excitement about presenting inZOI to a global audience through Early Access, emphasizing Krafton's commitment to continuous communication with players and nurturing inZOI as a long-term franchise IP.

inZOI's Best and Most Cursed Creations

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Looking ahead, Krafton plans to enhance inZOI with future updates that will introduce new content, including mod support and new cities. All updates and DLC will be provided for free until the game's full release. In response to player feedback, Krafton has committed to applying quick fixes through hotfixes throughout April, acknowledging the scale of the global community as a "next-level experience" and admitting to some trial and error in optimizing communication strategies.