If you're a car manufacturer looking to showcase your latest vehicle, the options are plentiful. You could launch a sleek advertising campaign or snag a celebrity endorsement. But what about transforming your new car into an in-game kart within KartRider Rush+? That's exactly what Hyundai has done in their latest collaboration with Nexon's popular kart racing game.

Hyundai is bringing the innovative Insteroid concept car to KartRider Rush+ as a playable kart. This futuristic kart is inspired by the INSTER, an electric SUV, and was designed by Hyundai Motors Europe Design Center. It's not just about the Insteroid though; players can also grab the new Glitched Hyundai Aura and an EV Charging Connector, both sporting the eye-catching GOGOGOrange color scheme.

To celebrate this collaboration, an exciting in-game event is running until April 28th. By using a Boost Shard at least once during the event, you'll be entered into a draw to win 30 Lucky Star Jewels. These jewels can be exchanged for various items through the Starlight Treasure Hunt, adding an extra layer of excitement to your gameplay.

The Insteroid isn't just a digital kart; it's also a real-world concept car. While it's not slated for immediate production, it serves as an impressive promotional tool that bridges the gap between virtual and reality. In comparison, it's certainly a more stylish addition than the Cybertruck featured in Fortnite, if I may say so myself.

If this collaboration with Hyundai doesn't spark your interest in KartRider Rush+, why not explore other new mobile games? Check out our list of the top five new mobile games to try this week and see what else has hit the app stores in the last seven days.