Flexion, EA Partner to Launch Hit Mobile Games on Alternative App Stores

The partnership between Flexion and EA marks another significant move in bringing EA's mobile game catalog to alternative app stores, enhancing accessibility for users who do not rely on Google Play or the iOS App Store. This development signals a major shift in how large publishers view the potential of operating beyond the traditional ecosystems of Apple and Google.
Alternative app stores have been gaining traction, especially since Apple was compelled to allow them in regions like the EU. This change has sparked widespread interest and discussion within the gaming community. Flexion, known for previously introducing Candy Crush Solitaire to these alternative platforms, is now expanding its collaboration with EA to offer a broader selection of the publisher's mobile back-catalogue.
You might be wondering, "What does this mean for me?" Up until now, mobile gaming has been dominated by the iOS App Store and Google Play. However, recent legal challenges have led Apple and Google to adjust some of their practices, paving the way for alternative app stores to flourish. For players, this means access to platforms that offer enticing incentives to attract new users.
Take the Epic Games Store, for instance, which is renowned for its free game offerings. While it's unlikely that the platforms Flexion is working with will match this generosity, expect a more flexible approach to policies that Apple and Google have traditionally resisted.
Looking ahead, EA's involvement is telling. As one of the gaming industry's giants, their move towards alternative app stores suggests a broader trend that smaller developers may soon follow. This could lead to a more diverse and competitive landscape in mobile gaming.
While we don't yet know which specific EA games will be available on these new platforms, speculation points towards titles like Diablo Immortal and additional Candy Crush games. This expansion could significantly enhance the variety of gaming options available to players outside the conventional app stores.
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