Epic Games Store to come preinstalled on Android Telefónica devices

Epic Games and Telefónica Partner to Pre-install Epic Games Store on Android Devices
Epic Games has forged a significant partnership with Telefónica, a major telecommunications operator. This collaboration will see the Epic Games Store (EGS) pre-installed on Android devices sold through Telefónica's network. This means users of O2 (UK), Movistar, and Vivo (various regions) will find the EGS readily available as a default option.
This seemingly small detail represents a substantial strategic move by Epic Games. Telefónica's global reach, operating in numerous countries under various brands, provides the EGS with unprecedented access to a vast potential user base. The long-term partnership ensures the EGS will be prominently featured alongside other app stores on Telefónica-distributed devices.
This effectively positions the Epic Games Store alongside Google Play as a default app marketplace. Considering Epic's considerable efforts to differentiate itself from competitors, this partnership could prove to be a pivotal turning point for their mobile strategy.
Convenience: A Key Factor
A significant hurdle for third-party app stores is user convenience. Many casual users are unaware of, or unconcerned with, alternatives to pre-installed options. By securing this major deal, Epic gains a considerable advantage, becoming a default option for users in Spain, the UK, Germany, Latin America, and beyond.
This is merely the initial phase of the partnership. Epic and Telefónica previously collaborated on a digital experience featuring the O2 Arena (Millennium Dome) within Fortnite in 2021.
This development marks a significant step forward for Epic Games, who have faced challenges in recent years due to legal disputes with Apple and Google. This strategic partnership could yield substantial benefits for Epic and, hopefully, enhance the user experience as well.
-
Weapons armory simulatorIntroducing the ultimate weapon simulator experience — a dynamic, immersive virtual armory that brings the excitement of combat to your mobile device. Featuring realistic light effects, vibration feedback, and authentic weapon sounds, this simulator delivers an adrenaline-packed gaming session like
-
Toilet FactoryWelcome to *Toilet Factory: Idle Clicker*, the quirky and addictive idle tapping game where you build, manage, and defend your very own toilet empire. Step into the shoes of a factory tycoon with one unique challenge—defending your precious toilets from aggressive tax collectors! Build Your Toilet E
-
WordLandLooking for a fun and challenging alternative to sudoku or word search games? Discover *WordLand*, a captivating word puzzle game that combines the best elements of word connect, word finder, crossword, and scramble games. If you enjoy brain-teasing word challenges, this is the perfect game for you!
-
Football Superstar 2Welcome, football enthusiasts! Lazy Boy Developments is thrilled to bring you the highly anticipated sequel to Football Superstar — introducing Football Career Simulator!Step into the boots of a 16-year-old prodigy with limitless potential and play through your entire career — from your first match
-
Enemies Smash - Defense GameUpgrade obstacles and smash waves of enemies in Enemies Smash - Defense Game!Prepare yourself for an adrenaline-fueled journey in Enemies Smash - Defense Game! Your mission is clear: stop relentless waves of enemies that spawn from a mysterious spaceship and advance toward your base. Will you be abl
-
Bob Stealth: Master AssassinBob Stealth: Master Assassin is an exhilarating stealth-action game that transforms players into elite covert operatives. Navigate dangerous environments, execute silent takedowns, and complete high-stakes missions without triggering alarms or alerting enemies. The game features intelligent enemy AI