Before the launch of the thrilling zombie-action game Dying Light, developer Techland announced an exceptionally pricey collector's edition. Interestingly, over the past ten years, not a single person has come forward to buy it—and the company is actually thrilled about that.

Image: insider-gaming.com

In truth, Techland never anticipated anyone would purchase it. As Insider Gaming discovered from the studio's PR manager, Paulina Dziedziak, this extravagant edition served a different purpose entirely.

"It was a PR stunt designed to capture media attention due to its wild and unconventional nature. The goal was to generate excitement around the game's release, and it certainly achieved that! We're thankful no one actually bought it," she explained.

If someone had been prepared to spend £250,000 (equivalent to $386,000 at the time), they would have received an extraordinary package known as the My Apocalypse Edition of Dying Light. This package promised to include the buyer's face inserted into the game, a life-sized statue of the protagonist "Jump," parkour lessons from professional freerunners, night-vision goggles, an all-expenses-paid trip to Techland's office, four signed copies of the game, a Razer headset, and even a custom-built survival shelter crafted by Tiger Log Cabins specifically designed for zombie defense.

From the outset, Techland viewed the My Apocalypse Edition as a marketing tool. This raises an intriguing question: What if someone had actually purchased it? Would the company have followed through on building and gifting a real-life bunker? Unfortunately, we'll never know for sure.