Beam On: A Star Forest Adventure is a charming endless flyer game cleverly designed to promote the virtual band, Star Forest. Think Flappy Bird meets a touch of Jetpack Joyride; you tap to control your ascent and descent, utilizing a limited-use jetpack for more precise maneuvers. Currently available on the iOS App Store, it's targeted towards kids, but its simple yet engaging gameplay makes it appealing to a broader audience.

Initially, Beam On might seem like just another endless runner, but its connection to Star Forest elevates it beyond the ordinary. Star Forest, similar in concept to Gorillaz, is a virtual band, and Beam On serves as a fun companion piece to their latest music video.

Gameplay is straightforward: avoid obstacles by tapping to control your flight, using the jetpack strategically for tighter navigation. The visuals are pleasantly retro, and the music perfectly complements the game's overall aesthetic, providing a delightful introduction to the band. While not groundbreaking in terms of design, its simplicity and charm are its strengths.

The game's cutesy visuals and safe musical style clearly target a younger audience, but its addictive gameplay and lack of in-app purchases could also attract adult players seeking a casual, wallet-friendly Flappy Bird alternative.

Beam On might not redefine the endless runner genre, but it's a creative and effective promotional tool for Star Forest. If you're looking for something lighthearted and fun, or simply curious about this unique band-promotion strategy, give it a try. For more great mobile game recommendations, check out our weekly roundup of the top five new mobile games to try this week!