The Battle Cats celebrates 12 years of quirky cat-fueled warfare! Ponos, the developer behind the wildly popular mobile game, is marking this milestone with a new Sengoku-era ad campaign.

Ninja cats, fish cats, and even the infamous "Gross Cat"—the bizarre charm of The Battle Cats continues to captivate players. This unique blend of oddball appeal and surprisingly deep strategy has kept the game thriving in the competitive mobile tower defense market for an impressive 12 years.

The new commercials transport players to the Sengoku period, blending historical aesthetics with the game's signature humor and iconic cat food cans. This "Way of the Cat" campaign, a collaboration with R/GA, offers a cinematic experience that's both entertaining and engaging. After viewing these ads, I found myself unexpectedly drawn to the idea of "being the cat, becoming the cat."

“Celebrating 12 years of The Battle Cats, we're thrilled to subvert expectations and highlight the game's strategic depth. Our partnership with R/GA honors our legacy while inviting new players to enjoy the tactical gameplay in a fresh way,” states Ponos' COO and Managing Director, Seiichiro Sano.

Need help optimizing your feline army? Check out our Battle Cats tier list for strategic guidance.

Ready to join the fun? Download The Battle Cats for free on the App Store and Google Play (in-app purchases available). Stay updated on the latest news by following the official Facebook page or visiting the official website.