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Apple is reportedly working on a new, dedicated gaming app aimed at consolidating its presence in the gaming market. According to a recent Bloomberg report, this move aligns with rumors from late last year, suggesting Apple is actively trying to position itself as a serious contender in the gaming space by appealing directly to both players and developers.

The tech giant is expected to unveil the app during its Worldwide Developers Conference (WWDC) on June 9. The new app is rumored to be pre-installed across a range of upcoming Apple devices—including the iPhone, iPad, and even Apple TV—later this year. Much like Steam on PC, it will function as a centralized game launcher, offering features such as in-game achievements, leaderboards, multiplayer chat, and more, effectively replacing the current "Game Center."

Bloomberg also suggests that Apple may release a Mac version of the app, enabling users to access games downloaded outside of the App Store. This could signal an effort to make macOS a more viable platform for gaming, although historically, Mac computers have lagged behind Windows in terms of gaming performance and title availability.

Apple Remains Tight-Lipped But Shows Signs of Commitment

While Apple has not officially confirmed any details about the new app, it recently acquired RAC7 Games, the studio behind the popular mobile title Sneaky Sasquatch. Whether this acquisition is directly tied to the development of the new gaming app remains unclear, but it does hint at Apple's growing interest in strengthening its gaming ecosystem.

Gaming Revenue Drives Apple’s Ecosystem

Although Apple isn’t traditionally viewed as a gaming company, its platforms undeniably play a major role in the global gaming economy. The iPhone remains one of the most widely used devices for mobile gaming, with nearly two-thirds of App Store revenue generated from premium games and in-app purchases.

However, despite these figures, many gamers and developers still perceive Mac devices as underpowered compared to their Windows counterparts when it comes to running high-end titles. Bloomberg’s sources indicate that Apple’s new gaming app might not immediately change that perception, but it could help streamline the experience for casual and indie game enthusiasts.

Expected Launch With Upcoming iOS Update

According to insiders, Apple’s new gaming app is likely to debut alongside the next major iOS update, expected to roll out in September. This would give Apple enough time to integrate the app seamlessly into its ecosystem ahead of the holiday season, when device usage—and gaming activity—tend to spike.

Want to explore the best games available through Apple Arcade? We’ve got you covered with a full list of titles included in the subscription service.

Apple vs. Epic: A Legal Battle That Continues

Meanwhile, Apple remains embroiled in a high-profile legal dispute with Epic Games over the future of Fortnite on iOS. Last week, IGN reported that Fortnite had returned to iPhones and iPads in the U.S. after a nearly five-year absence, quickly climbing back to the top of the App Store charts.

Fortnite was originally removed from the App Store in August 2020 after Epic introduced a direct payment system that bypassed Apple’s standard 30% fee on in-app purchases. Now, after half a decade and more than $1 billion in lost revenue, the game is back—with its alternative payment system still intact, raising further questions about Apple’s control over app monetization policies.