Apple Drops 30% Fee on External Links
It's another day in the ongoing Epic vs Apple saga, which many thought had concluded long ago. However, recent developments suggest that Apple may be compelled to eliminate its controversial 30% commission on alternative payment links outside the App Store. This ruling marks a significant shift in the legal battle that began when Epic Games' CEO, Tim Sweeney, allowed Fortnite players to make in-app purchases directly from Epic, offering substantial discounts.
The impact of this ruling extends beyond just financial implications. Apple can no longer impose fees on purchases made outside the app, restrict developers' placement or formatting of links, limit the use of 'calls to action' like banners highlighting potential savings, exclude certain apps or developers, or use 'scare screens' to interfere with consumer choice. Instead, Apple must now employ 'neutral messaging' to inform users they are navigating to a third-party site.
While Epic may have faced setbacks in some aspects of the case, this ruling suggests they've effectively won the broader conflict. Apple is set to appeal the decision, but overturning the judges' rulings seems unlikely.
With the Epic Games Store now established on Android and iOS in the EU, and on Android in the US, the significance of the iOS App Store could diminish over time.
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